Karting Demographics.

Brendel racing has been running an online survey to gather information about Karting and karters.  One of their surveys focused on the demographics of karters, which is critical information for the Karter seeking sponsorship.  Briefly, demographics tell the sponsor about the audience who will be exposed to their product.  For example, a bar owner is not interested in a teen age audience. 

A few highlights of the copyrighted survey include:

Most of the respondents are in their 30s (30%) and more that half (66.8%) have incomes above $50,000 per year.  almost 40% spend more than $5000 annually on Karting.   This is a lucrative market for many advertisers trying to reach the leisure market.   See the full results along with other surveys at the Brendel racing site which can be located through our links page.